'Killer shark comes alive' at seafood shop terrifying unsuspecting customers

Fish lovers are left shaken after the 'sea monster' tries to take a bite out of shocked shoppers before they realised it was a cheeky prank. watch the video after the cut......

A 'killer shark' terrified customers at a fishmonger when it began attacking unsuspecting customers.

However, this feisty fish was not a real shark, but a gimmick to celebrate the launch of B movie sequel Sharknado 2: The Second One.

The crafty stunt, which took place at Steve Hatt fishmongers in London, involved a lifelike shark replica suddenly spring into action and attempt to bite customers as they passed by.

The hilarious results were caught on camera to promote the horror spoof.

Artists and animators spent two weeks creating the beast before carefully disguising it alongside the shop's regular offerings of salmon, trout and cod.

Hidden cameras caught the action as it unfolded, with hilarious results - and more than a few heart flutters.

Luckily, paramedics were on red alert to ensure shoppers survived their harrowing ordeal.

No injuries were reported apart from several bruised egos.